Genius Shan Highlands Coffee started processing and roasting coffee in late 2012. We have since opened a nursery for testing some of the finest varieties of Arabica from around the world and planted acres of hillside plantains. We also opened processing and roasting facilities and a dry mill.
Our Coffee is growing and production is based in Ywar Ngan Township in Southern Shan State. Our roasting, distribution and cafe are located in Yangon. Genius is selling our coffee in retail market, coffee shops, hotels, airport and at soecuak events. Central to our business model is an ethos of social responsibility. We honor our famers and their families by supporting community development projects in the villages which produce our Genius Coffee. Our coffee growers are members of the Danu Hill Tribe. Our Danu farmers work the same hills as their ancestor. Their knowledge of their lands and their partnership with Genius benefit their people by bringing much needed development to their villages. They also receive competitive compensation to provide for their families and ensure positive life out comes for their children. We also contribute to support local education, healthcare and forestry efforts. Genius currently employs 30 full time staff, and we have organized over 100 of Southern Shan State's farmers to grow our coffee.
Activities Genius shan Highlands Coffee is an award winning social enterprise. We are proud members of several international coffee organizations, including the SCAA, SCAE, WCR, ACE and Myanmar Coffee Association.We operate with an emphasis on the 3E's of rural development:Evaluation, Education and Empowerment.We have an ongoing crowdfunding program for our fans who what to own a small piece of the Genius mission, as well as personal investments in Genius franchises and cash investment as we scale up production and growth of our coffee and related value added products.
As part of our unbreakable commitment to our farmers, their villages and communities, Genius Shang Highlands Coffee contributes 10% of total revenues form our coffee related business.